The AI-Powered Operating System
for the Travel Industry
thecove.ai is the software arm of Deck2, an acquirer and private equity-backed operating partner who invests for growth in highly profitable companies.
thecove.ai platform empowers our travel industry owned and operated assets to modernize and scale with a unified platform for ancillaries optimization, payments, data, personalization, and more.
Our Platform And Methodology
One Platform, Infinite Potential
We provide the complete, unified API infrastructure that travel aggregators need to deliver optimized, consistent, and intelligent services.
Operating Partner Optimization
We completely revise and turbocharge our owned and operated assets through utilisation of our unified platform and individually tailored consultancy services to maximise growth and minimise run cost.
Our Product Suite
A comprehensive set of tools designed to abstract complexity and drive growth for your travel business.
Ancilliaries
A standardized middleware API to programmatically request ancilliarie quotes and subsequent bookings from multiple providers, ensuring consistency and traceability.
Payments
Integrate downstream with subsidiary PSPs to receive, reconcile, and report on travel industry payments, driving financial visibility and auditing capabilities.
Data Warehouse
A foundational data infrastructure to ingest and consolidate data from all systems into a centralized lake for reporting, analytics, and business intelligence.
Personalisation & CLM
Track the entire customer and policy lifecycle, from quote to claim. Leverage customer context to deliver personalized experiences and post-sale servicing.
White Label Front End
A ready-to-deploy, customizable front-end for the complete industry specific booking flows and post-sale customer servicing portals.
Testing & Results Engine
Enable conversion rate optimization with robust A/B/X testing capabilities and end-to-end measurement that links outcomes directly to profitability.
AI Pricing Engine
The central AI-powered logic that brings all pricing components together, calling individual APIs and applying business rules to calculate the final package price.
AI Customer Support
Deploy proactive, agentic AI for a frictionless, self-service customer journey. Includes a smart FAQ and an agent to anticipate needs and resolve issues.
Meet the Founders
A team of seasoned industry leaders with a proven track record of building and scaling successful technology companies.
Chris Bayley
CEO
Co-Founder of Cover Genius, the Series E insurtech unicorn. Proven track record of enabling digital companies to monetize customers with innovative insurance solutions.
Gavin Dennis
CFO
20+ years in senior finance, including 4 years as CFO of Cover Genius from Series A to E. Extensive experience in private equity, leveraged finance, and M&A.
